In the world of events, whether you are an internal event planner or a professional offering event planning services, your career and reputation or potential business growth are constantly on the line. You’re only ever as good as your last event – one catastrophe and word will quickly get around. I get that. My company name is my name. My name is on the door. When I take on a job – I am all in.
Your clients rely on you to create exceptional experiences that make their CEOs, leadership team and speakers shine. And each new event is another chance to show off what you do best, from your creativity to your attention to detail. I’ve seen how much work goes into these events. Months of meticulous planning. A thousand moving parts. Plan B’s and a million to-do lists. Risk of no-shows or screw-ups everywhere.
The success of your past events becomes the benchmark by which you are judged, determining whether clients will entrust you with their future events….or not.
Essentially, you are only as good as your last rodeo. Sometimes they feel like being in a rodeo too, right?
So how can you guarantee your events are more… impactful and inspiring than yawning and tiring?
And above all, a success. Where the client pays happily and says:
“Thank you so much! See you again next year!”
Speaker & Storytelling coaching for events
You may wonder, “What on earth does a storytelling coach have to do with event planning?” A storytelling coach is a secret weapon that will elevate your event to new heights, captivating your audience and ensuring they remember it for years.
Storytelling is a powerful tool to help you engage with your prospective audience, connect with their emotions, and leave a lasting impression.
A storytelling coach can help you:
- Craft a cohesive event narrative
- Weave storytelling and an overarching narrative into the content of the speeches
- Take your speakers to the level they need to be at
- Calm the nervous or novice speakers
- Firmly encourage the overconfident speakers to do the necessary work
- Be a calming presence on the day – eliminating the distractions of an anxious speaker
How can a speaker coach benefit your event?
Crafting a Cohesive Event Narrative
A skilled storytelling coach knows how to weave together the individual threads of your event, transforming them into a captivating and coherent tapestry. They work closely with your speakers, coaching them on crafting their narratives to align with the overarching theme of your event.
Ensuring your speakers go beyond dull PowerPoint and deliver presentations that flow seamlessly, creating a cohesive and engaging experience for your attendees.
Developing Key Themes and Messages
A storytelling coach has a keen eye for identifying the core themes and messages that will resonate with your audience. They can collaborate to understand your event’s goals and your target audience’s desires. And the KPIs of your CEO or client who is paying for it all.
Taking Speakers to the Next Level
Your speakers are the backbone of your event, and a storytelling coach knows exactly how to transform them from mere presenters to captivating storytellers.
Whether it’s a well-known CEO, a world-renowned scientist, or a world-class athlete, a good speaker coach will provide personalised coaching sessions to fit even the tightest of schedules, including weekends. Helping your speakers find their unique voice, refine their public speaking techniques and deliver presentations that leave a lasting impact.
With the guidance of a storytelling coach and speaker coach, your speakers will have the audience on the edge of their seats, hanging on their every word. It’s about making THEM look good. Do this, and you’ll look good too.
Storytelling Coaching and Speaker Coach: The Competitive Edge
A speaker coach and a storytelling coach (I am both) can give you a competitive edge in a sea of ordinary events. By harnessing the power of storytelling, you create an experience beyond a mere gathering of people. Your event becomes an immersive journey, an emotional rollercoaster, and a catalyst for change.
Attendees and stakeholders will leave with a newfound passion and a desire to share their experience with the world, spreading the word about the event, the brands and the speakers they listened to. They may even change their behaviour and start to do the things that are needed.
So, event planners, if you’re ready to take your events to the next level, it’s time to embrace the power of storytelling and work with a speaker coach and a storytelling coach. The event is your canvas, and your speakers are paint brushes, ask me how I can get you the best brushes in town.
Peter Botting’s Storytelling and Speaker Coaching Experience at Events
Having worked as a speaker coach for over three decades, I have witnessed firsthand the transformative impact dedicated coaching can have on modern events. I didn’t know much when I started, but I knew what was boring and dull. I’ve learned a bit over the years, and that experience is what I can offer you and your speakers.
In 2023, where live streaming has become the norm and global audiences are tuning in, event planners face new challenges in ensuring their speakers deliver compelling and memorable presentations that work in all formats and appeal to multiple audiences and stakeholders.
As a seasoned speaker coach, I bring a wealth of experience in crafting captivating narratives and honing the delivery skills of speakers, whether it’s coaching CEOs or speakers at events like TEDMED (the scientific and medical arm of the famous TED).
When your reputation is on the line, I can help you create unforgettable experiences that resonate both in person and through the digital realm. Learn more.