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If the "almost right word" worked,

Mark Twain wouldn't be famous... 

Storytelling Coaching: Narrative and Message Development

Words are weapons. Deploy with care. 

What You Say  

What you say matters: on every stage, with every audience. The words and stories you choose to use and tell matter. Storytelling coaching helps you identify, use and combine the right words and your most powerful stories. 

You are always on a stage, always on show 

You have multiple stages and audiences; for your audience, it is always a big event when the leader speaks whether your stage is 1-2-1 meetings, a media interview, your AGM, an All Hands or Town Hall meeting, a Select Committee, a panel or a podcast. Do you want clarity on how to talk about yoiur business?

The difference between the almost right word and the right word is really a large matter. ’tis the difference between the lightning bug and the lightning - Mark Twain

Your various audiences listen and react to every word and combination of words you say. Think about your internal audiences (new or prospective hires, shareholders, the Board, the SLT, the entire team or your immediate team) and  your external audiences (existing or potential clients, the media, analysts, local or national government, "stakeholders").  

Words are weapons

Words can inspire, encourage, reassure, build, or console. They can also divide, damage and destroy. 

Words are not neutral. They should have a "handle with care" warning.

Your personal brand and stock price are valuable, volatile, slowly built and quickly damaged. Your words, message, narrative, and stories have an impact and a big ripple... on your career and the organisation's future.

Own your story

Everyone has an opinion and a story about you and your business - whether you like it or not. If they do not know you, if there is a story vacuum, why not fill it with your story? Before someone fills it with a story you do not like. 

Why not take control and shape and tell your story? Storytelling coaching adds focus and value and saves time. 

Your Words Ripple 

Over 60 million people have watched Simon Sinek’s 2009 Puget Sound TEDx about knowing your WHY. So far. Hundreds of thousands of leaders have grown and focused on their organisations by listening to and applying his message. That’s quite a ripple from one speech in a small room with a flip chart and a tiny audience.

What are you saying and what impact are your words having?

Your brand is what people say about you when you're not in the room. Jeff Bezos

Imagine you could improve just one of the main line items in your P&L by 2%. What would that do for your company and your career? You have the power; you are the CEO. With the power of storytelling, you can pull the levers on ALL your line items. 

What Is a Storytelling Coach?

How can a Storytelling Coach change your life?

What You Say: The Content. Message or narrative development. A Storytelling Coach is like a scriptwriter.

Hemingway said you don’t need big words for big ideas. 

Our life-changing personal speeches have beautifully simple, small words: feed me, hold me, kiss me, touch me, marry me, love me. 

Our career-changing business speeches also have simple, small words: join us, invest in us, buy (more) from us, extend our/my contract, recruit me, promote me, don't sack me. 

But how do you find and combine the right words and communicate with clarity?

How would a Storytelling Coach help you? 

Improved clarity of thought is a frequent bonus from a storytelling coach who helps you craft clear and compelling content that is vivid, memorable and re-tellable. 

A storytelling coach helps you turn ideas into ripples that resonate with people, move them, and change their behaviour.

Who is your Storytelling Coach?

As a Storytelling Coach, I have coached thousands of business leaders speak with more clarity about their business and their ambitions. At SXSW I help founders tell their stories better and have also spoken at TechStars and StartX.

Imagine what you could achieve if you could speak in a way that makes your audience put down their phones, really listen to you, absorb what you say and respond to your words... in the way you want. 

James Clevery giving his leadership speech at Conservative Party Conference

I helped James Cleverly with the content and delivery of this key leadership speech, which catapulted him into pole position, before being sabotaged by some not-so-smart MPs voting tactically.

Peter was instrumental in helping me draft and deliver my speech at the Conservative Party conference. 
My leadership campaign hinged on the successful delivery of my speech at party conference. With so much riding on it I wanted the support of someone I knew delivered. So I turned to Peter Botting. 
His help was invaluable, and it was the best delivered speech that that I have given.
Although I didn't win the Conservative leadership campaign, I did win the Spectator's 2024 Parliamentarian "Speech of the Year" Award. With Peter's help.  - James Cleverly 

Imagine what a successful speech or a pitch could do for you, business and your legacy.

Storytelling Coaching: How Could We Work Together?

You are short on time - we can deal with that. In an ideal world, all your communication is proactive and scheduled, but life isn’t like that. Sometimes, you must react to opportunities or “situations” that need your intervention.

For proactive or scheduled events, like an AGM or mid-year or annual All Hands/Town Hall communication sessions, we can schedule in time on the weekend at your home or on Zoom - where and when it suits you.

When things happen and you have to react, a WhatsApp message is enough for me to scramble to work with you on whatever has come up in the business that warrants a statement or an intervention from the CEO.

Everything you say must be your words and voice and be in tune with your marketing and communications teams.

Speak To Me In Confidence

This kind of coaching relationship is personal. People who work together at this level on things this important must understand each other and click. Feel free to leave the page, or schedule a confidential 1-2-1 Zoom call directly with me (no assistants) and let's see if we get on. Or use the WhatsApp button. No bots, just Botting.