So you want to be a Conservative MP?
Having coached hundreds of “wannabes through this process over nearly two decades, I can tell you it will be a rough yet wholly rewarding ride. (Disclaimer: politics can also be very cruel, and some leave politics broken and with their families destroyed or damaged.)
Getting into politics is tougher than an arm-wrestling match with a grizzly bear on steroids. It’s like trying to navigate a minefield blindfolded while juggling chainsaws. Okay, maybe not that easy… politics is often much harder and much more complicated… and it’s full of self-serving politicians… ewwww… but you get the point.
In the past, getting approved by the Conservative Party was tough, but now it’s an even bigger challenge. The competition is fierce, and the stakes are higher than ever before. We’re talking about potentially becoming an MP and representing your party and your constituents in Parliament. That’s not nothing. It should be tough.
The Parliamentary Assessment Board or PAB
The first step in this journey is passing the Parliamentary Assessment Board, or PAB for short. This is where things get serious. The PAB tests your conviction, your social awareness, your campaigning background, your communication skills, and so much more.
You need to be well-versed in everything from party policy to current events, and you need to be able to articulate your views clearly and concisely. It’s like a job interview on steroids conducted in Big Brother conditions, where your potential employer is scrutinising every word you say, every move you make, and every thought you have. Plus, the background scrutiny and due diligence are getting better and better.
The Conservative Party wants candidates who can win elections, connect with voters, and represent the party in the best possible light – without screwing up. And maybe have the potential to become a Minister. They’re not just looking for a bullshitter who can recite a few party slogans and show up to meetings.
That means you need to have a solid track record of success in your personal and professional life. You need to have a compelling story that resonates with voters and sets you apart from the competition. And you need to be able to demonstrate this story, alongside your commitment to the Conservative Party and its values both at your PAB, at your local Conservative Association Selection interview and, of course, at the next General Election.
Your Story as a Wannabe Conservative MP
Whether you’re standing for local council elections or you have plans beyond the town hall, here are some quick-fire tips to help you share your political story with those that matter:
- Start by identifying the key moments and experiences that have shaped your life and values. What events or people have influenced you the most?
- Think about what sets you apart from other candidates. What unique skills, perspectives, or experiences do you bring to the table?
- Craft a compelling narrative that ties your personal story to your political beliefs and values. Make sure your story resonates with voters and reflects the values of the Conservative Party.
- Be honest and authentic. Don’t try to be someone you’re not or tell a story that isn’t true to who you are. Voters can spot insincerity from a mile away.
- Use concrete examples and anecdotes to illustrate your points. Don’t just rely on platitudes or generalizations.
- Practice your storytelling skills. Work with a coach or mentor to refine your message and delivery.
- Be prepared to adapt your story as needed. Politics is a constantly evolving landscape, and you may need to adjust your message based on current events or changing circumstances.
In short, getting approved and then selected as a Conservative MP candidate is not easy. It’s a test of your skills, your knowledge, and your character. But if you can pass the PAB and make it through the rigorous selection process, you’ll be well on your way to having a chance of becoming a Conservative MP and making a real difference in the lives of your constituents and maybe your country.