You can’t fix a brand with an elastoplast
This was so true I had to copy it in full..
“Your brand is more than just your logo or website. It’s the core, the essence, the soul of your company and it’s the main story you want to tell to the world . You have to know what that brand story is so that you can communicate it to the world with your logo, your website, your business card, your store décor – EVERYTHING.
Branding does not have to be a months-long engagement that costs tens of thousands of dollars. If people think about brand the right way and stay true to that story across everything, their marketing investments will yield great, targeted results.” Peter Shankman
Just having or being able to deliver a good speech is not enough. It must fit with your brand, your reputation, your consistency, people’s expectations and the mood they – and a variety of external influences, like the economy, – are experiencing!
Plus a few other bits and pieces of course- see MessageCraft®
Authenticity is mandatory, consistency adds a level of credibility…. Then mix in a relevant message that differentiates you and you just about have an entry ticket… if the message is any good that is.
Characteristics of a compelling message could warrant a chapter or three on their own ….