I apologise for the picture and audio quality of this YouTube video – but the content, what Steve Jobs says about branding and core beliefs, makes it well worth watching. I watched it, with my ear pressed against my Mac Air. Obviously.
I rewrote this sentence 3 times. I was going to say he comes close to crossing a line by comparing himself with Einstein, Ghandi and Martin Luther King. He doesn’t, he wanders knowingly, and without giving a damn, right over it. The thing is though, that like “the Great One” – Mourinho, the substance – the results are there. I am overseas in a country where the apple icon is everywhere, writing this on a mac. That I carried here, with my iPhone. And my passport. Essential travelling equipment 2012 for Peter!
Enjoy it. It made me think.