The best clients for me are, there’s two types, really. One are people who’ve done professional or serious high level sport, and the others are musicians, serious, performing musicians, and there’s a reason. They have something in common. First of all, they totally understand the concept of a coach. They don’t outsource the writing, they don’t outsource the execution. They understand that a coach is a coach, but they’re on the stage. So they understand that. The second thing is they understand that you can’t prepare for a match the day before a match. You can’t prepare for a concert the day before a concert. It needs work. So those people, in my experience, have always been hugely hardworking, and they put in the hours that you need to get a good performance on stage.
