Compelling Speeches Make Points and Get Results. They compel.
Prepare, Practice and then Practice the speech some more.
Some “experts” say that you should spend 20, 30 or 40 times as much time preparing and practicing your speech, as you spend delivering it. Of course, the more important the speech is, the more time you will be able to budget/justify for the speech – but reading it out loud 7-8 times are an ABSOLUTE minimum. The most important bits of the speech are the beginning and the end – if your time is limited, focus more time on the beginning and the end, even learning them off by heart. This will also help you relax and calm the fear.
Be You, Be Real and Be Authentic.
Tell personal stories in your speech to underline what you are saying. Parables work – so do personal stories. Remember to only tell the part of the story that the audience needs to “get it” – don’t clutter your stories with unnecessary details, words and phrases. If they don’t have a job, get rid of them.
Take your job seriously – not yourself.
Self-deprecating humour is not just useful, it is almost mandatory. Ask Boris Johnson. Don’t mock members of the audience, forget jokes as a general rule and be careful of jokes against the opposition.
Know Your Stuff
If you don’t know why you are giving the speech, what you are talking about or why you are talking about it, why are you even thinking of talking? Know your stuff, know the issues, know the causes, the alternatives, the enemy, the victims and, above all, know the solution.
What do you want them to do?
Know what you want. You must be speaking for a reason, either to persuade people or to move people to action. Be specific, make it easy for them and clear about how to do what you want them to do. Political speeches want to convince or activate votes, corporate speeches usually want money. Good political speechwriters are used to asking for votes and money – as a Conservative speechwriter it is a basic requirement!! Some call it “deliverables” or, even worse, “required outcomes” – whatever you want to call it, ask for it!