Presentation Coaching, Campaigning, Speechwriting, Online Campaigning
I am a corporate, political and personal storyteller. My job is helping my clients Identify, Craft, Articulate and Deliver their narratives or stories.
Everybody and every organisation undersells themselves some of the time. You probably have. I certainly have! And because of this we miss out on business or promotions, come “second” in job interviews or lose elections.
When we come second, it is easy to blame circumstances, the competition, the judges, the jury, the electorate, the weather, the dog, the traffic or lack of sleep. In fact anybody or anything else. But often our story telling is at fault.
Winners realise that they must take responsibility. They spend time and effort identifying, preparing and polishing their narrative. Because they hate coming second. And they know that “good enough” seldom is.
How Can I Help You Tell Your Story Better?
Intensive Interview Preparation?
Fewer jobs and more applicants means you must make every chance, every interview count. Interview preparation is key. Everybody else is preparing for their interviews. Are you? Are your ready for telephone interviews? Top-grading interviews? Have you prepared answers to my 50 most asked interview questions? You have to stand out at the interview – or the competition will beat you! Read On »
AGM Speech Preparation?
CEOs and Managing Partners are under the spotlight as never before. The good old days of share prices going up and dividends flowing every year are over. Pay and performance are under the microscope. And plenty secretly want you to fail so that they can replace you. However well you have performed during the year, how you present your achievements and those of your management team will impact on your career. That speech and Q & A in that half-day slot in your calendar is more important than all the other days put together. Don’t leave it to chance. Read On »
Public Speaking or Presentation Coaching?
Winning speeches and presentations can change your career, your organisation, your cause, your party and sometimes even your country. So can rubbish speeches and presentations. Those life changing moments do not come along every day. Why don’t you make the most of them? Your competition practice and prepare. Why not you? Read On »
Preparation for M&A Beauty Parades?
When a prospective management team has to face the real life Dragon’s Den of Trade or Private Equity buyers they only get a few chances to realize their (potentially) life changing exit strategy. They need to present well as a team and be confident under sustained questioning. Alongside the investment bank, I help prepare these management teams on their content and their delivery. Read On »
Political - Speeches and Campaigns?
Everyone says politicians are lazy. Some may be. But competition amongst wannabe MPs and MEPs and even Police and Crime Commissioners is tougher and meaner than all but the very worst of the corporate world. Standing for something and being able to talk clearly and strongly about your beliefs is key. Putting together a winning political narrative, sound rebuttals, offline and online campaigning and of course a solid campaign structure are all areas where I can help. Read On »
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BBC Daily Politics - unusually, in front of the camera.
Contact Peter Today
+ 44 777 550 4299
Email: peter@peterbotting.com
About Peter Botting

With over 20 years and 24 000 hours of storytelling and communications coaching, Peter is a double qualifier of Malcom Gladwell’s 10 000 hour rule.
Peter has helped a Prime Minister, Members of Parliament, companies, charities, campaigns and Board Members of European PLC’s craft and deliver winning narratives…
My job is stopping people, businesses and campaigns from underselling themselves and shortselling their staff and clients.
His campaigning, speechwriting and storytelling work includes helping a Prime Minister craft and deliver an “extraordinary” peace speech to the United Nations, a key role in the UK national referendum NO2AV landslide victory and campaigning against Human Trafficking. He helped prospective parliamentarians prepare for selections and elections in over 100 parliamentary election campaigns in 2010. Over 95% of his political parliamentary clients “out-swung” the 2010 national electoral swing. Peter’s campaigning and storytelling coaching helped change the faces of the British Conservative Party and the UK Government in 2005 and 2010.
Peter has helped SMEs and blue chip businesses, like SAP, Mercedes, BASF and others, protect and expand their turnover, margins and markets by helping them identify and deliver narratives that are clear, compelling and, above all, which work. He has helped Board members prepare key speeches including AGM speeches, prepared prospective and existing management teams for Beauty Parades and coached presentation and pitch teams. Read On »
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