"Isn't that what a great story does? It makes you feel." Dustin HoffmanPeople buy and vote emotionally and justify their 'investment', choices or purchases logically. A simple addition of facts that favour the required decision could win the argument. But the emotions, the feelings, behind a compelling narrative are far stronger. And when the facts underpin, and are translated into, a compelling story that is passionately and effectively delivered, you are on your way to winning.
I ran a group of companies in Europe for a while, and one of the companies was in the building and construction sector. There was a special set of laws that applied to this sector. The company was in major trouble when I was tasked with keeping it alive and then turning it around. There
Read More“Keep It Simple Stupid.”“It’s the economy, stupid.” Are these pieces of wisdom mutually exclusive? Should business leaders care or pay attention to what is happening in politics? Leaders have to focus, despite all the noise. But it’s incredibly tough to tell the distance between noise and signals. Leaders always have to focus on building value;
Read MoreWhen I first landed in Europe, I was asked several times whether we had lions, springbok, and leopards outside our house. I often lied and shrugged nonchalantly. I found that funny. I found it not funny when a colleague came up to me sympathetically and whispered to me conspiratorially: “I don’t like them either.” I
Read MoreThe loudest person doesn’t always have the biggest voice Rebecca is quiet, calm, and determined. She speaks about sobering things. This 2014 TEDMED talk rocked me. And divided me. Rebecca is a deeply impressive and warm human who follows a brilliant path: talk about other people, not about yourself. She also has done so many
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