Messages should be tested. Early.

Messages should be tested. Early. Really early. (Like before filming). By independent and objective people. (That means people who are NOT YOUR FRIENDS!) And "too clever by half" messages are generally failures. Yesterday the ASI Blog, mentioned today by Guido Fawkes, cast a bright and unpleasant light on this EU enlargement advert. Is it racist? Or Xenophobic? Some think so. Some don't. But whatever message they were trying to convey has been swept aside and the advert has been taken down. Quite quickly!! Not such a great creative investment. How much did it cost (us) anyway? Has anyone FOI'ed that yet?

Some people have commented that the purpose of the video was to say talking is better than fighting. Perhaps this graphic would do the trick?

Swimming with the Sharks – Helping Lawyers Become Partners

I ran a group of companies in Europe for a while, and one of the companies was in the building and construction sector. There was a special set of laws that applied to this sector. The company was in major trouble when I was tasked with keeping it alive and then turning it around. There

Elections and Politics to Look Out For in 2024

“Keep It Simple Stupid.”“It’s the economy, stupid.” Are these pieces of wisdom mutually exclusive? Should business leaders care or pay attention to what is happening in politics? Leaders have to focus, despite all the noise. But it’s incredibly tough to tell the distance between noise and signals. Leaders always have to focus on building value;

TED Talk – Build and broaden your story bank

When I first landed in Europe, I was asked several times whether we had lions, springbok, and leopards outside our house. I often lied and shrugged nonchalantly. I found that funny. I found it not funny when a colleague came up to me sympathetically and whispered to me conspiratorially: “I don’t like them either.” I

Quiet voices can be eloquent advocates.

The loudest person doesn’t always have the biggest voice Rebecca is quiet, calm, and determined. She speaks about sobering things. This 2014 TEDMED talk rocked me. And divided me. Rebecca is a deeply impressive and warm human who follows a brilliant path: talk about other people, not about yourself. She also has done so many

Messages should be tested. Early.

Related Posts