Which campaign literature is the most effective? Part 1. The useful calendar

What makes good campaigning literature?

So what is so great about this piece of campaign literature? 1. It is made of cardboard rather than flimsy paper so feels more valuable and will be chucked away less. Keith Vaz does a splendid version on glossy cardboard in a Toblerone-style shape 2. It has useful looking and non-partisan local information on it - the kind of stuff you feel you ought to have at hand. 3. It is cheap - you can get this type of thing done as fridge magnets too which I quite like - but they cost shedloads more! But it isn't new and has been standard fare in campaigns for years. So why does this version get special mention here?

Making your campaign literature work harder

I see and collect a lot of campaign literature. A bit sad I guess but hey - thats what some political geeks do. But I very seldom write about campaign literature. This is the side of this simple piece of card that I particularly liked and the reason I am writing about this card at all. The use of Simon Hughes' first name is good but standard so its not that. The cheap and cheerful LibDemy feel is standard too. But the highlighted and annotated election day box is brilliant at reminding his supporters to vote. I am not sure how good this piece of literature will be at persuading undecideds compared to other pieces of literature, but I think as a GOTV weapon it is pretty good. It would make his supporters think - "Have to remember to vote that day." Pretty good action triggered from a side of cheap cardboard with orange and yellow ink. For clarity - it hasn't persuaded me - I think JP Floru would be a great MP for Bermondsey. Follow him on Twitter here.