Storytelling Coaching

Tell your story better, work with a storytelling coach.

Storytelling is there to help make the organisation stand out, be remembered and be sticky in the minds of the people it needs so it can survive, grow and prosper.

People buy into stories. Stories are as old as the tribe collected around a fire and passing on wisdom. Stories hold tribes together - whether they are modern day tribes such as Apple, Amazon, SAP, BMW, Airbnb and Uber or older religious, racial or national tribes.

What is the most accurate, potent and memorable story or set of stories that best describe and differentiate you and your organisation, its existence, what it does, why it does it, why it does it that way and its future?

Storytelling coaching can include help on the content-creation of speeches, website content etc but the most important part is developing stories that staff, clients and other “stakeholders” get, appreciate and remember.

Storytelling is there to help make the organisation stand out, be remembered and be sticky in the minds of the people it needs so it can survive, grow and prosper.

A successful campaign, business or tribe develops and tells and retells its stories. These inspire loyalty in investors, staff and clients as well as moulding behaviours internally - a great example being the Hertz “We try harder.” campaign and logo.

"I had the opportunity and pleasure to meet Peter during a Marketing boot camp organised by IBM for its M&C team in India. I have been an aspiring story teller ever since. Peter is a sharp and engaging “Storytelling Coach.” In the Storytelling workshop that he was conducting for us in IBM, I experienced his brilliant coaching skills around the aspects of public speaking, communication, story telling and delivering impactful message to the audience/listeners. Peter is helpful, enthusiastic and grounded and these qualities about him helped me approach him to talk beyond the workshop in which he guided me about taking my story telling and content marketing aspirations forward. What Peter observes about his participants is beyond ordinary and his feedback is deeply helpful. Besides the skills and knowledge Peter has, his humility, amazing sense of understanding people, and high perception make him a unique person and a stellar Coach. 

I have been fortunate to be trained by Peter in the Storytelling workshop and to stay connected ever since. I recommend Peter highly for Storytelling Workshops and coaching.".

- Kadambini Rana

storytelling speaker coach peterbotting
filteredout
filteredoutworkbook
TED storytelling

Marcus Webb

Chief Storytelling Officer

tedmed

"Peter is one of the best practitioners of “tough love” I’ve ever seen. He’s direct and uncompromising. He “gives it to you with the bark off,” as they say – but you’ll love every minute of working with him."

siemes nixdorf

Rainer Hettinger

Siemens Nixdorf


"Thanks a million Peter – or should I say $400 million?" - after winning a large contract. 

vp marketing csc

Angela Bowland

VP Strategy &
Marketing CSC


"An excellent coach for top level presentations. Great results, expert, high integrity.

Partner

Magic Circle Law Firm


“I was invited to join the partnership! Which of course I accepted! It was an incredible feeling, with a flood of relief and excitement....The partners who interviewed me said how strong my interview had been.”

Head of Public Affairs

FTSE 100 Company


"The interview. For THAT job. Investing in Peter’s coaching obviously worked because I was successful and am absolutely over the moon with my new role. He also guided me through the process of negotiating my salary up which saw an increase of over 35%."

General Counsel

U.K. National Regulatory Agency


“Very pleased to say that I have this afternoon been offered the job. Thanks for your help, it really was invaluable!”

Human Trafficking Campaign Storytelling Case Study

In Summer 2009 I was asked to help former Member of Parliament Anthony Steen. My job was to help him and his under-pressure team to maximise the work he was doing fighting Human Trafficking. Anthony was the driving force, Founder and Chairman of the All Party Parliamentary Group against Human Trafficking – which he established in 1996. I worked with him to raise the profile and understanding of the extent and scale of Human Trafficking – now the second most lucrative criminal activity in the world.

Learn more about the work I assisted with on the Human Trafficking Foundation and awards here: read more.