What they don't teach you in other interview books
Sell yourself, ace that interview and get the job you want

"From over five thousand applicants I was offered one of twenty places at a top 3 consulting firm and couldn’t be happier."
- Recent UK Graduate

Articles, advice and musings straight from the interview notes of some of the biggest companies and organisations.

Revealing the stuff they don't teach you in other interview books including:

How to answer even the toughest interview questions
Why and how to use storytelling to sell yourself
Ways to help you stand out and impress your interviewers

Get Your Copy on Amazon Now >>

From a FTSE 250 Speaker and Storytelling Coach

To make best use of this section, don't list features or even benefits of your product or service. What's important here isn't about your product, it's about your visitor.
The more you know about your ideal prospect, the more precise you can be in your "this is for you if..." list.
Most importantly: don't be afraid of limiting your audience. Don't make vague statements that include everyone. Make statements that clearly address your target market. If no one stops reading and leaves here, the section is pointless.
A point you make here could include the elements: who your visitor is, what they do, what they've tried and a problem they still have. E.g. "You're a small business owner and you're aware of security risks, but all the backup solutions you've tried are out of your price range."

Order now, send me a copy of your receipt, and get XXXX

Some kind of free add-on so we can grab their email addy too.

Yes, I Want to Get [Benefit] Now >>

Chapters / most interesting articles

Text text text

Add Testimonials for Social Proof

"Testimonials are a great way to add some social proof to your sales page and they usually increase conversions (although it's still something you should test)."

John Doe, ACME Inc.