– Chief execs have very complex audiences. They have, you know, one big event a year, an annual general meeting, a speech. They have a very varied audience. They have staff, potential staff and existing staff. They have customers, existing customers and potential customers. They have their trade press. They have the city press if they’re a listed company. They have competitors watching. They have investors. And they also have their own chairman who’s watching to see whether they should stay on or perhaps have early retirement and spend more time with their family. Getting all of these messages and speaking to all of these people in an effective way so that you do trigger action, you do change behavior, and you do give reassuring feelings towards these people in 10 to 15 minutes. 135 words a minute. You don’t have a lot of time to do this. I help them get rid of the guff, tell their story, and do the job that their speech needs to do.
