Should you use analogies in your speeches

There’s no such thing as an overused analogy. Use a cliche. People like them, they’re familiar with them. They know them all the time. To be honest, most analogies are cliches. Cliche means they’ve lost all their potency. They’ve lost the colour, they’ve lost any texture. They’ve lost any meaning. They’re just making noise. You’re not making points. Use fresh analogies. Use comparisons that make people think – you’re trying to get them to think. You’re trying to get them to remember. Use an analogy that does that job for you.

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