Executive Coaching - Storytelling & Speaker Coaching for Leaders
Successful Leaders are Great Storytellers. What leaders say matters. How leaders speak matters.
Every word, word combination, and story matters.
"When it's a big gig. When it really matters, you call for Peter."
CFO, FTSE 100 firm
"You're brilliant because, you're annoying because, you instantly bore in on the ONE THING..."
CEO
"...unafraid to challenge... thinks in broader terms... more ambitious and less constrained..."
Senior Military Officer
"Peter, I can honestly say that I learn from you, which I can only say about two or three people in our field. Good luck with your upcoming work. Your clients are lucky to have you.”
John Shosky, speechwriter in three U.S. presidential administrations
"Peter’s ability to help me communicate more effectively and with greater clarity has had a real impact. What sets Peter apart is his honest, robust feedback - something leaders know is extremely rare and incredibly valuable. I absolutely recommend him to anyone looking for a top level executive coach."
Nadhim Zahawi, Founder and CEO YouGov PLC
Executive Coaching, Storytelling and Speaker Coaching for Leaders
Over 3 Decades Coaching Experience ~ 10 200+ speakers, 8 countries ~ 300+ TEDMED Speakers ~ 16 PLCs ~ 175+ Members of Parliament
Coached business leaders in multiple and diverse industries
Managing Director P&L experience: Turned around and ran a group of three manufacturing companies with 135 staff
Storytelling Coach and Speaker Coach in one person
TEDMED Speaker Coach ~ SXSW Speaker Coach
Imagine you could improve just ONE of your key P & L numbers by 2%, 7% or even 11%...
What if you could change more than one?
Whatever vehicle you believe you are, I believe we are all stuck in gears that limit our potential.
Some are stuck in 2nd gear, some in 4th. I help people move up the gears.
Successful Leaders are Continual Learners
Everybody wants to be leader. Everybody wants to be a success.
But not everybody wants to do the work to become, be or remain a successful leader.
They think "I want to be the leader, I want the rewards - the money, the office, the car, the lifestyle."
They do not think "I wish I had the early starts, the 10 hour days, the risk of failure."
They are jealous of where you are. They are not jealous of how you got there.
They are jealous of what you have got. They are not jealous of how you got it.
Work in private, effortless in public.
Success = persistent hard work + talent + learning.
An Executive Coach helps you learn, focus and succeed faster
Executive Coaching and Storytelling Coaching helps you become a better storyteller, persuader, communicator, and:
- cut the time to get to the top - accelerate your learning and growth,
- navigate and avoid leadership potholes,
- become a better communicator and leader, faster,
- achieve more as a leader, and importantly,
- stay a leader for longer.
Executive Coaching accelerates, boosts and protects your career
You can: 1. stay as you are, 2. get kind validation from friends and family, or... 3. create noticeable change with my feedback and coaching.
N.B. People do not hire me to be nice to them. They hire me because they want to be better. Fast.
"Everyone needs a coach" - Eric Schmidt, CEO Google
One more thing: Your work is probably not limited to weekdays 9-5. Neither is mine. I fit in with YOU.
What Others Say About Me
Rainer Hettinger
Siemens Nixdorf
"Thanks a million Peter – or should I say $400 million?"
Marcus Webb
Chief Storytelling Officer
"Peter is one of the best practitioners of “tough love” I’ve ever seen. He’s direct and uncompromising. He “gives it to you with the bark off,” as they say – but you’ll love every minute of working with him."
Tim Montgomerie
Founder of ConservativeHome
“The genius political consultant Peter Botting.”
As Featured In
Discussing the MP selection process with Isabel Hardman on the BBC's "Week in Westminster".
Over 15000 words published in City A.M. on storytelling, leadership, interviews and careers.
Featured in a book by Isabel Hardman (interview preparation) & by Lionel Zetter (political persuasion).
Storytelling for Politics
Tired of political leaders who make promises but don't deliver? Me too! If you care about politics, get involved?
During over 20 years in politics, I have played key roles in:
- the Anti-Slavery Day and Human Trafficking legislation;
- conceiving and setting up the U.K. Anti-Slavery Day Media Awards;
- the landslide-winning (69%/31%) No2AV campaign in the 2011 United Kingdom National Referendum;
- Sri Lankan Prime Minister Ranil Wickremesinghe's "historic" peace speech to the U.N. General Assembly;
- James Cleverly's leadership speech at Conservative Conference 2024;
- the founding of Policy Exchange - the ideas factory that fuelled David Cameron;
- helping people prepare for hustings, debates, selections and elections. 175+ were selected, elected and became Members of Parliament.
Storytelling for Startups
Do you want to raise money, recruit and retain "A" talent, build teams and secure new clients? How do you get "A" talent to choose your unknown startup over BigTech?
Are potential investors saying "keep in touch" instead of talking term sheets? You could organise 5 more pitches a week... Or you could fundraise faster and more efficiently.
Investors love winners, but hate losing. Your pitch and story need to trigger their imagination - what "could be".
You, your idea, team and business case; your market, scalability, and burn rate, your elevator pitch, pitch deck and, above all, your delivery and your story of "what could be" - these all count. These are all stories.
Do you want to tell your story better?
The Stories Behind SAP
SAP is an unusual German corporate beast. A modern German startup that became a unicorn.
As part of a team of ten, I worked for this - then cheeky - upstart almost every week for four years.
I was there when it only had one building and was there when it made it onto the DAX.
Behind SAP's success are lots of revolutionary ideas, employment and management practices that have since been copied by Silicon Valley startups - free food, relaxed working conditions, no clocking in or out and a very flat management structure. Why?
The reason and lots of fun stories...
Want a chemistry test? Reserve an intro call? Or WhatsApp me directly now? Bypass the system. No assistants, no bots, just Botting.
You worked hard to get where you are. You could continue as you are, get edited "feedback" from your team or colleagues or kind validation from friends and family.
Or you could create noticeable results working with an objective, external - and discrete - Executive Coach. Helping leaders tell their stories better.
People do not hire me to be nice to them. They hire me because they want, and need, to be better. Fast. Are you ok with that?
peter@peterbotting.com
07775 504299
c/o Peter Botting, Marsham Court, Marsham Street, London. SW1P 4JZ
Copyright 2025 Peter Botting Ltd, all rights reserved.