Discreet

I respect absolutely a client’s rights to anonymity and discretion. Many of my clients want to keep me a secret. This is understandable and natural – especially in sensitive and/or high level situations. So my default position is total confidentiality. I will tell no-one that you are my client unless you have made it clear that you are happy to be a reference.

The details of our work together simply always remain secret.  

Robust

My clients are the story. I am not.

Here are 3 Reasons why Robust Honesty & Discretion are important:-

1. Feedback

You know that honest, disinterested, feedback is an essential, but very rare commodity for most high level executives, politicians and pitch teams. Exceptional levels of openness and candour, mandatory for success and anchored in discretion, are very seldom found internally.

I am not tainted by your company politics, hostage to your salary, nor biased by your corporate propaganda. I will tell you what you need to know – clearly and politely – but I refuse to tell you what you want to hear unless it happens to be true. Of course, what you do with my feedback and advice is up to you.

My only agenda is your agenda.

This means critically and independently, auditing and honing your content, message and delivery. A fresh, honest look with an outsider’s eye.

2. Magic

Being a naturally talented public speaker is often part of the persona, the allure, the charisma of high level people.

Acknowledging someone else contributed to the performance can banish the magic and diminish the speaker. Over the last 10 years, we have all become aware of advisors becoming the story and compromising the client. My job is to promote YOU and YOUR message and remain an invisible backroom resource.

3. Commercially Sensitive Content

Indiscretion is bad for business. You email me content, only I see it.

I work with you myself – no farming out to “associates”. Your business is too important to me.

My bespoke and low-key approach means that most of my work comes from referrals.

Any graduate trying to secure a training contract with the top city law firms will know the competition is tougher than ever this year. The number of applicants has soared even as contracts have become scarce. It’s not uncommon for a firm to interview 250 applicants for 50 places.

For my top-choice firm I knew I had to do something special. In the week prior to I-day, Peter gave me two telephone interviews. The first took me to pieces: it showed me all the gaps in my knowledge and the inadequacies in what I’d genuinely thought was my in-depth preparation. I had to go away and do some serious work.

By the end of the second interview I felt like I could handle whatever trick questions a panel of partners could throw at me. I knew exactly what I wanted to say, what was special about me and how to get that across to the interviewer. The confidence he gave me was invaluable. The firm offered me full sponsorship and a contract within a week. I really can’t recommend him enough.

Ghislaine Lawless 2.1 English Literature - BristolAshurst

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