Paxman-Proof and Paper-Free

Telling stories is different from reading from a script. And being able to answer questions about the story is often far more important than the story itself.

Being able to speak without notes and with passion and fluency will set you apart. It is generally expected. It is very seldom delivered. I call this Paper-Free.

Being able to handle even the most robust of questioning is where true professionalism completes the package. I call this Paxman-Proof.

With training and effort you CAN be Paxman-Proof and Paper-Free.

MessageCraft® requires you to do your bit. Homework is standard. If you do your homework and I do my job properly you will be both Paper-Free and Paxman-Proof.

Anybody who claims they own a magic bullet to giving brilliant presentations and speeches without any hard work or input on your part is a liar. MessageCraft® works better and quicker than any other method I have seen. Clients tell me the process sticks in their heads for years after we have worked together.

“What I find amazing is that the detail he gave still lasts with me after more than a year. Most courses I have been on I have forgotten after a few hours.”

Stuart Andrew, Member of Parliament for Pudsey.

Stuart is a very professional and experienced fundraiser and raised millions of pounds every year for Martin House Childrens’ Hospice in Leeds, before becoming an MP.

MessageCraft® makes you nimble on your feet and stops you having to rely on learning things off by heart and being clunky, cumbersome and vulnerable to interruptions in your delivery as a result.

– Paxman Photograph: Radio Times 

Hi Peter
Thank you again for your help in getting me through the Parliamentary Assessment Board and getting selected for a seat first time of asking. So many potential candidates have to tear around the country repeating that process before perhaps securing a winnable seat. I know that I would not have done anywhere near so well if it wasn’t for you.

Years ago I was told that like when taking medication, it was better to respond than to react. Building up an armoury of stories and responses helped me do just that, responding in a way that allowed me to answer the unasked questions as well rather than simply batting back the original question. The key lesson for me was to have succinct responses that go beyond simple platitudes.

The simple question “Why do you want to be an MP?” has started a process across my borough of ensuring that our local council candidates each have a positive vision to share rather than simply to beat the other guy. The former leads to the latter but follows a different, more productive path.

You certainly put me through my paces but by the time of the interviews I felt ready for pretty much anything.


I look forward to seeing you soon.

Paul Scully. Conservative PPC Sutton and Cheam

Comments are closed.