How to use storytelling in your business pitch
In business, pitches are things that some people have to do and other people have to listen to. People don’t like pitches or being pitched to – at best they tolerate them. That is why storytelling works in your favour: people enjoy stories and we all have loved stories since childhood. People are natural storytellers – it has been part of being human for thousands of years. Classic business pitches are false and don’t feel natural.
Here are some ideas about how to use storytelling in a business pitch.