Browse Tag: TEDMED talks

Ideas Worth Spreading TED

TED Ideas Worth Spreading – Is India Chaotic

Ideas Worth Spreading

TED talks are there for Ideas Worth Spreading.

All TED and TEDMED talks are worth watching because they have passed the strict internal TED and TEDMED filtering process which ensures they will always fulfill this criteria. That is the guarantee and the quality of TED and TEDMED and it has a significant cost for these organisations.
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TEDMED Talks that try and change behaviour

Storytelling is useful when you want to change behaviour

Economist Ramanan Laxminarayan wants to change behaviour amongst GPs and industry. Oh as well as potentially change the price of a widely used drug. (Or does he? Watch and see for yourself!) That’s a pretty big ask when a profession is being asked to change years of accepted practice and when an industry profits from they way they do things.

You should watch this talk if you have ever benefited from antibiotics. Basically, because of industry practices and over prescription of antibiotics and the way our bodies work, we are becoming increasingly immune to them. And there is no alternative, no Plan B. What happens when your silver bullet no longer does the job? This is quite a scary talk.

Ramanan wants to improve understanding of drug resistance as a problem of managing a shared global resource. He teaches at Princeton and is a Director and Senior Fellow at the Center for Disease Dynamics, Economics & Policy (CDDEP). He has advised the World Health Organization and World Bank on evaluating malaria treatment policy, vaccination strategies, the economic burden of tuberculosis, and control of non-communicable diseases. In 2012, he created the Immunization Technical Support Unit in India, which has been credited with improving the immunization program in the country. He knows what he is talking about and easily qualifies as an expert witness.

It’s no surprise that this talk went so quickly from TEDMED to TED.com and that over 850 000 people have seen this talk within the last year. Not many economists have a reach that far – but thanks to my content curating colleagues at TEDMED who crucially select the talks that make it onto the stage, this important subject has been given important visibility within the medical profession!

Things to learn from this TEDMED talk.

There are always a number of things that one can learn from a TEDMED or TED talk. The good but sparing use of graphics would one of many good characteristics of this talk.

But the thing I want to focus on here is the use of storytelling to make this potentially complicated issue relevant and immediate and urgent to anyone who has ever played or worked in garden. Which means everyone. That’s pretty cool coming from an economist!


I have worked with speakers on talks that have ended on TEDx, TEDMED and TED stages and I am also a TEDMED SpeakerCoach. If you have an “idea worth spreading” give me a call and we can discuss how I can help you maximise the impact of your talk.


 

TEDMED Speaker Coach

Why give a TED talk or a TEDMED talk

Why give a TED talk.

Sometimes people come to me and say that they want to give a TED, TEDMED or TEDx talk. They want help. My first question is to ask them what they want to talk about and what is the essence of their message.

Some look and sound surprised and admit that they honestly don’t know – they think simply that giving a TED talk would be good for their career, help to sell a book and boost their profile and earnings. These are all the wrong reasons or motivations for giving a TED, TEDMED or TEDx talk – but it is certainly true that these are all frequent side effects or results of having given such a talk.

Why should you give a TED, TEDMED or TEDx talk?

TED.com is the daddy of the TED brand. TED uses the phrase “ideas worth spreading”. This is a great basic template. Giving a TED, TEDMED or TEDx talk is NOT about selling or promoting yourself – it is all about sharing an idea that is worth spreading in such a way that it is globally accessible and relevant over time.

“Ideas worth spreading”

Most speakers dream of standing ovations and of getting their talk escalated to the TED platform. This week’s featured TED talk is given by a man who sincerely, seriously and urgently asks the crowd to STOP applauding. He cuts them off! Seriously! Who does that? I have worked with politicians, business people and speakers at the TED family of conferences and I have never seen that before. Of all the talks that I have seen and worked on this man is the most driven and focused and anxious to get his message across and to say it all within the limited time he was given. There is also no doubt that this talk would have been escalated and promoted to TED.com wherever it was actually originally given.

There are other lessons to be learnt from this talk including the use of humour, personal storytelling, the lack of any sales pitch or personal promotion, TRULY amazing images and self deprecating humour. But the biggest lesson is that the speaker has something massively important to share and he is so keen to share this that he asks the audience to stop applauding and listen. You don’t see that very often!

The photography is stunning and courtesy of National Geographic. The talk is fascinating. But the focus of the man to share his message is palpable and urgent. The standing ovation is inevitable and well deserved.

You can hire him to speak too. More great photos and his contact details are on his website – http://www.paulnicklen.com

“Diving under the Antarctic ice to get close to the much-feared leopard seal, polar photographer Paul Nicklen https://en.wikipedia.org/wiki/Paul_Nicklen found an extraordinary new friend.”

I have worked with speakers on talks that have ended on TEDx, TEDMED and TED stages and I am also a TEDMED SpeakerCoach. If you have an “idea worth spreading” give me a call and we can discuss how I can help you maximise the impact of your talk.


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