Browse Tag: TED

expert witness TED talks

An Expert Witness gives a TED talk for Africa

Expert witnesses give the best TED style talks

Tomorrow is International Women’s Day.

I was born in Africa and I am the son of a strong and proud Irish woman. I wrote about what she would think of International Women’s Day here (hint: Mum would be grumpy it was still necessary).

So it is appropriate that this week’s TED talk blog features not just a strong and articulate woman but also an African woman. My mother would applaud. This lady also talks for a better Africa. My mother loved Africa – she would applaud more.

From my experience African woman are very similar to Irish women. They are unfathomably tough, ridiculously upbeat, incredibly and bitingly funny and, without exception, highly opinionated…. Oh and their children are usually scared or healthily wary of them!

Ngozi Okonjo-Iweala was Nigeria’s Finance Minister and then briefly Foreign Affairs Minister from 2003 to 2006, the first woman to hold either position. In 2011, she was again named Nigerian Minister of Finance and Coordinating Minister for the Economy. Between those terms, from 2007 to 2011 she was a managing director of the World Bank.

According to TED.com:

During her two stints as Finance Minister, she has worked to combat corruption, make Nigeria’s finances more transparent, and institute reforms to make the nation’s economy more hospitable to foreign investment. The government unlinked its budget from the price of oil, its main export, to lessen perennial cashflow crises, and got oil companies to publish how much they pay the government.

Since 2003 — when watchdog group Transparency International rated Nigeria “the most corrupt place on Earth” — the nation has made headway recovering stolen assets and jailing hundreds of people engaged in international Internet 419 scams.

What she says, despite her funny and cheeky plug of Nigeria, is relevant to all of that wonderful continent – a continent which has so much potential but which has been mismanaged so often!

Her talk is great for a number of reasons. She has several clear and important messages for citizens of Africa and for those who prefer giving aid to encouraging trade. She talks about women, the economy, job creation, the power of education, clever investing, wealth creation and public sector incompetency vs private sector efficiencies. She doesn’t use slides. She is self-deprecating and amusing – but confident at the same time: quite a trick to pull off.

She importantly also talks about how Africa is far more than the predictable AIDS/orphan/war torn cliches. She admits that things are not perfect and that Africa is a work in progress. I prefer a work in progress to nothing happening at all. And where is perfect anyway?

One of the things that you need to be when you give a TED-like talk is be some level of expert. You should be an expert witness – otherwise what gives you the right to say what you are saying? TED style talks are for experts – not copy and paste merchants.

This lady qualifies as an expert witness several times over. She is also from Africa and has “skin in the game”. Her provenance and her credibility and her right to speak on this topic are as good as anyone’s anywhere. Period.

Her talk is not just instructive – hopefully it will also change how people perceive and act towards Africa.

People like her should be heard far more widely and more loudly than celebrities relying on briefings prepared for them as they jump on their latest merchandise-boosting bandwagon.

Enjoy.

[ted id=127]


 

I have worked with speakers on talks that have ended on TEDx, TEDMED and TED stages and am also a TEDMED SpeakerCoach. If you have an “idea worth spreading” give me a call and we can discuss how I can help you maximise the impact of your talk.


 

TEDMED Talks that try and change behaviour

Storytelling is useful when you want to change behaviour

Economist Ramanan Laxminarayan wants to change behaviour amongst GPs and industry. Oh as well as potentially change the price of a widely used drug. (Or does he? Watch and see for yourself!) That’s a pretty big ask when a profession is being asked to change years of accepted practice and when an industry profits from they way they do things.

You should watch this talk if you have ever benefited from antibiotics. Basically, because of industry practices and over prescription of antibiotics and the way our bodies work, we are becoming increasingly immune to them. And there is no alternative, no Plan B. What happens when your silver bullet no longer does the job? This is quite a scary talk.

Ramanan wants to improve understanding of drug resistance as a problem of managing a shared global resource. He teaches at Princeton and is a Director and Senior Fellow at the Center for Disease Dynamics, Economics & Policy (CDDEP). He has advised the World Health Organization and World Bank on evaluating malaria treatment policy, vaccination strategies, the economic burden of tuberculosis, and control of non-communicable diseases. In 2012, he created the Immunization Technical Support Unit in India, which has been credited with improving the immunization program in the country. He knows what he is talking about and easily qualifies as an expert witness.

It’s no surprise that this talk went so quickly from TEDMED to TED.com and that over 850 000 people have seen this talk within the last year. Not many economists have a reach that far – but thanks to my content curating colleagues at TEDMED who crucially select the talks that make it onto the stage, this important subject has been given important visibility within the medical profession!

Things to learn from this TEDMED talk.

There are always a number of things that one can learn from a TEDMED or TED talk. The good but sparing use of graphics would one of many good characteristics of this talk.

But the thing I want to focus on here is the use of storytelling to make this potentially complicated issue relevant and immediate and urgent to anyone who has ever played or worked in garden. Which means everyone. That’s pretty cool coming from an economist!


I have worked with speakers on talks that have ended on TEDx, TEDMED and TED stages and I am also a TEDMED SpeakerCoach. If you have an “idea worth spreading” give me a call and we can discuss how I can help you maximise the impact of your talk.


 

TEDMED Speaker Coach

How to talk like TED? Be likeable

What is the most important factor in giving a successful TED style talk?

Many clients increasingly ask me “How do I talk like TED?” or “I want to talk like TED”. That is often why they come to me – they have read books and blogs and watched the videos but now they are looking to do it themselves and they are looking for a real SpeakerCoach who has actually coached people whose talks have appeared on TEDMED and TED.

These clients understand that storytelling is how we humans are hot-wired to understand the world and that telling stories is the best way to get their message across in a memorable and retellable way. And of, course, TED and TEDMED talks are the benchmarks of short, memorable talks.

TED style talks are sadly not quite fireside chats like our ancestors used to pass on knowledge (Health and Safety regulations have a lot to answer for sometimes!) but these unique talks do have exactly the same cosy, familiar feeling.

I have written before on the most important criteria for getting onto TED or TEDMED – you will not get the platform unless you genuinely have something worth saying.

Today’s featured talk is a TED talk that I often use in my coaching. I have not only coached people whose talks have been shown on TED and TEDMED, I have also watched and researched hundreds and hundreds of TED and TEDMED talks. This talk is one of the best examples of one of the most important characteristics of not just talking like TED but also of how to give one of the more popular viewed TED talks. As I write this, this video has been viewed 1.7 million times – I am sure me and my clients are responsible for …. well a few hundred views at least! 🙂

What makes a good TED talk?

Mark Bezos is a volunteer firefighter and also works at Robin Hood, a poverty-fighting charity in New York City. There are lots of reasons why this TED talk is particularly good and why I use it so often in my coaching.

  1. A good scene-setting and visual introduction.
  2. His status as an “expert witness” is immediately apparent and reinforced by his wearing his firefighter kit.
  3. The use of simple, genuine, non-geeky language which is accessible for all audiences – including people for whom English is a second language.
  4. Well crafted content with a simple story and a simple message: “Small acts matter. Get in the game. Save the shoes.”
  5. Good, but not exaggerated, use of body language and what I call “stagecraft” in my MessageCraft® process.
  6. It is short. Mark tells his story, makes his point and then shuts up. Perfect!

But I want to focus on one aspect of this talk and Mark’s delivery.  Wherever I have shown this talk – in the UK, Lithuania, Germany, Australia, Singapore, Seoul or India – every one I have shown this talk to has commented on the likability of Mark Bezos. Likability is universal. He uses humour – but it is self-deprecating humour. Jokes are risky as hell, especially with audiences from different cultures – never mind different native languages! Mark does “being human” really well. He takes his job and his message seriously but not himself. He is likeable and an expert witness. Enjoy!

I have worked with speakers on talks that have ended on TEDx, TEDMED and TED stages and I am also a TEDMED SpeakerCoach.

Do you want to give better speeches and presentations and to talk like TED? Give me a call and let’s see how I can help? There are a limited number of interesting coaching packages that I offer every year. Maybe you will qualify for one of those?


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