Browse Tag: Ramanan Laxminarayan

TEDMED Talks that try and change behaviour

Storytelling is useful when you want to change behaviour

Economist Ramanan Laxminarayan wants to change behaviour amongst GPs and industry. Oh as well as potentially change the price of a widely used drug. (Or does he? Watch and see for yourself!) That’s a pretty big ask when a profession is being asked to change years of accepted practice and when an industry profits from they way they do things.

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