Corporate Services – Storytelling Business

Business leaders are different. They are storytellers and dreamers and visionaries. They understand branding and image and reputation. They understand the power of storytelling for business. They are in the storytelling business.

Fred Smith, CEO of FedEx, said that something along the lines of a companies reputation and its brand value being the essential tasks and duties of any CEO. If every company followed that, any communications by a company would be something that would interest the boss greatly. All too often, this fundamental responsibility is delegated to departments who are only ever visited by the boss when something has gone wrong.

In every large PLC there are Marketing, PR. PA and Sales departments. I have worked in all of these departments and with bosses in board rooms. Of course, it makes life much easier for everyone if the big bosses understand how important the functions of those departments are.

I have listed some of the areas of work involved.

Case studies

“Apart from Peter’s vast array of skills in so many diverse areas, his inherent traits are what uniquely differentiate Peter. Outside of his aptitude and expertise, Peter’s integrity, honesty, above-reproach character, and above all, charm and charisma are traits that characterise Peter and place him well above his peers. I am thankful for Peter’s friendship over the years, and even being on another continent, Peter continues to add value to my personal and work success. Peter has left an indelible mark on my life and anyone who has the pleasure of working with Peter, or befriending him, will very soon fall into the category of admirers who feel the impact of his persona in their immediate gains and successes. His astute and uncanny abilities to assess each person’s unique situation, plan, strategise, and action, will leave you confidently emboldened and ready for any challenge.”

Gavin Grobler

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