Corporate Services – Storytelling Business

Business leaders are different. They are storytellers and dreamers and visionaries. They understand branding and image and reputation. They understand the power of storytelling for business. They are in the storytelling business.

Fred Smith, CEO of FedEx, said that something along the lines of a companies reputation and its brand value being the essential tasks and duties of any CEO. If every company followed that, any communications by a company would be something that would interest the boss greatly. All too often, this fundamental responsibility is delegated to departments who are only ever visited by the boss when something has gone wrong.

In every large PLC there are Marketing, PR. PA and Sales departments. I have worked in all of these departments and with bosses in board rooms. Of course, it makes life much easier for everyone if the big bosses understand how important the functions of those departments are.

I have listed some of the areas of work involved.

Case studies

I soon came to realise that I wasn’t succeeding in graduate consulting interviews and needed help. Seeing Peter was the key. He took an in-depth look at my interview technique and together, we were able to build successful strategies to deal with anything I encountered during my interviews. With Peter’s help, I realised how best to come across and how to avoid the various pitfalls and traps of interviews. Needless to say, from over five thousand applicants I was offered one of twenty places at a top 3 consulting firm and couldn’t be happier. Without Peter’s help, it’s unlikely I would have made it through the first round. I would recommend Peter to any graduate who wants to achieve their very best in their interviews.

Chris

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