Presentation coaching clarifies what you are trying to achieve

Presentations have 2 possible functions. They exist either to inform/educate or to convince/persuade/seduce. Presentation coaching has significant differences from Pitch coaching because of pitching and presenting are two different things.  

I describe persuasion presentations as “Pitching” and cover them in more detail here. They sometimes overlap – but not always. The point I am trying to make here is that you have to know what you want to achieve – persuasion or information transfer. Or one to substantiate/build the case for the other….

Presentations that are designed to inform or educate can be split into 2:-

  • those that convey information or knowledge (Data)
  • “How to” training courses that pass on a skill or an ability

Presenting facts, data, findings or research are the most common form of presentation in the business world. Often supported (or dominated and hijacked!) by PowerPoint, they generally take place after a relationship of some sort has been established with the audience. Most people have some experience of this type of presentation and this experience is generally negative.

Major applications of presentations:

  • teaching or training
  • presenting work conducted to date (progress reports, research findings)

Being boring in either case is bad news and inefficient. Great teachers or trainers work incredibly hard to get their message across and to make them “sticky” so that they are remembered – and accessible or ACTED on – long afterwards.

“Peter has an excellent wealth of political and campaigning knowledge and was a great source of information when it came to tackling problems negotiating with politicians and community leaders. Peter greatest strength is his ability to move seamlessly through a campaign always using the right tone and language for formal speeches, debates, editorials and press releases. I would highly recommend Peter to anyone who is looking for a communications strategy to maximise their potential in a tough economic climate.”

Andrew HewittLabour Activist/Campaigner

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