Pitch Training improves Sales and Improves the Top Line

Pitching is different to giving presentations. It has different rules and requirements.

Presentations are usually there to convey information.

Pitching is aimed at getting a decision. “Yes” or “No”. Generally this will be a Yes.

Examples:

  • Hire me
  • Promote me
  • Give me shares
  • Make me a Partner
  • (Don’t fire me!)
  • Hire us
  • Retain us
  • Extend our contract
  • Buy us
  • (Don’t cancel the contract)
  • Give us finance
  • Extend our Finance 
  • Marry Me
  • Forgive me
  • Acquit me
  • Select Me
  • Elect me
  • Re-elect me

Professionally prepared pitches have more impact, are more cohesive, more concise and deliver results you can measure. Professional pitch coaching generally covers its investment within weeks.

Lawyers often talk about finders, minders and grinders and how successful lawyers need to be competent at two of them, at least. Some partners in professional services are just finders or rainmakers. They bring in the business, they are sought after, well paid and their only real work is bringing in the business. They understand the importance of good pitches. In fact, they live off good pitches.

When you are next asking one of the questions in italics above, talk to me first!

(please also see Intensive Interview Preparation)

Peter Botting is a fluent, gregarious and energetic campaigner. From my time working alongside him at the heart of a national campaign, I quickly came to appreciate his keen sense of big picture politics and strategy. A strong communicator, Peter’s work took him daily along paths spanning the political spectrum, demonstrating clear big tent skills.

Dr Lee Rotherham

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