AGM Speech Preparation
It is a lonely and dangerous place at the top of an organisation. Staff, shareholders, the media and colleagues are all watching your every move. The AGM speech, the big set piece of your year, can make you or break you.
Is it more important than the rest of the year? In the boom times probably not. Dividends flow, share prices rocket and there is champagne at the back of the room. But when times get tough, your performance will be scrutinised and tough questions will be asked. Media scrutiny is higher than ever before and shareholders and staff are expecting more and forgiving less.
The AGM speech is your State of the Nation address – important for your company and for your career. Defending the present and the past, while selling the future – and your ability to deliver it – are things you have to do, and do well.
Winging it is too dangerous, which is why most of your competitors are taking the time to be coached and helped. What about you? What are you doing to make sure that annual date in your diary is a success? For every minute of your speech – No time and too busy? I happily work weekends and will get to wherever you are to make your life as easy as possible.