Secrets of (video) Storytelling – a strong script and a one-off cast make a compelling combination
I collect great examples of storytelling, both as an inspiration and as a spur to tickle my complacency button. Hat tip to Jag, Paul and Harry, my friends at the UK’s premier digital agency MessageSpace for sending me this grade A example of storytelling.
The video has a unique cast (N.B. I am fussy as hell about misuse of the word unique, but believe me, this cast does qualify as unique) and a funny and compelling story line. So no surprise it has been viewing over 615 000 times.
Humour plays a big role in the success of this video – plus the fact that the protagonists are happy to be involved and to not take themselves too seriously. All of them have significant roles in their day-jobs – the key is taking your job seriously – but not yourself.
Great storytelling. Like you, I get bored by YouTube videos very easily and I often skip to the next one. I very seldom watch any videos twice. I did with this one – I bet you will too!
2.05 minutes long and its job is done.
A big round of applause, salutes and similar for the actors for taking part! Good for you!