Messages should be tested. Early. Really early. (Like before filming). By independent and objective people. (That means people who are NOT YOUR FRIENDS!) And “too clever by half” messages are generally failures.
Yesterday the ASI Blog, mentioned today by Guido Fawkes, cast a bright and unpleasant light on this EU enlargement advert. Is it racist? Or Xenophobic? Some think so. Some don’t. But whatever message they were trying to convey has been swept aside and the advert has been taken down. Quite quickly!! Not such a great creative investment. How much did it cost (us) anyway? Has anyone FOI’ed that yet?
Some people have commented that the purpose of the video was to say talking is better than fighting. Perhaps this graphic would do the trick?