PLC Clients – Corporate Narratives – Successful Businesses Tell Their Stories Well

Corporate Narrative – from Presentation Training to M & A Preparation

A compelling and plausible Corporate Narrative is an essential part of corporate branding. I have helped owners, senior managers and Board directors, in a range of companies in the UK, Europe and the Middle East, develop, articulate and deliver their corporate narrative. This includes work with senior managers and/or Board Directors in 14 PLCs.

Corporate narrative areas of work include:-

  • presentations
  • pitches
  • speeches
  • AGM speeches
  • communications
  • crisis communications
  • preparation for Beauty Parades
  • exit strategies/sales strategies
  • acquisitions
  • select committee preparation
  • career advancement and personal development

Bilfinger & Berger

Bilfinger & Berger is an internationally active construction and services group, with a turnover of almost €10 billion, employing over 67 000 people. Presentation training and executive coaching. Senior management level.

Mercedes Benz

Taking over as MD of an overseas Mercedes Benz subsidiary in a different time zone and language takes some beating in terms of challenges and learning curves. The Stuttgarter people understand this and invest heavily in training and personal development – in this case it was a two week intensive 1-2-1 intercultural communications course for a newly promoted country Managing Director


In the 90’s, when the company started by 5 ex-IBM’ers in a 2 bedroom flat in Heidelberg were replacing R2 with R3, they took no chances.

They introduced an enormous presentation training programme for all their sales and technical client-facing employees, most of which was outsourced – especially at the senior management and Director level which was generally 1-2-1.

I was part of a small team of circa 10 trainers retained by the company that won this contract. All courses were bespoke with company specific material and focus. They ranged from 2.5 day group sessions for up to 12 participants to 1-2-1 senior level training. This contract developed and was extended year after year. I later acted as a personal advisor and presentation/pitch coach to some of the second level Board Directors.

 “I really enjoy working with Peter because he took the time to understand our company, my role and my department and had a real business background too.”

Peter Pfeiffer, International HR Development Manager, SAP

Siemens Nixdorf

One of my jobs here was pitch training the senior sales team on a 1-2-1 basis over a 6 month period. The work was bespoke with company material, real business situations and role-plays designed to produce bullet-proof presentations.

“Thanks a million Peter – or should I say $400 million?”

Rainer Hettinger after he won a large US contract

Thyssen Krupp

As one of the world’s biggest technology groups with nearly 188,000 employees, Thyssen Krupp achieved sales of more than €40 billion in 2008/2009. I work with Directors of Thyssen Krupp companies with typically 300 – 700 staff.


This PLC had a group of companies within their group that they wanted to sell. It was a tough year (2009) and there were very few buyers, PE or trade, about. They needed to complete the sale soon and they wanted decent multiples.

They  retained me to prepare the prospective management team for a series of Beauty Parades with UK, European and US Investment Banks and Trade Buyers. The prospective management team had never worked together (2 of them had never met) and my job was to meld them into a fluent, cohesive and plausible team. They also had to competently and robustly deliver a compelling corporate narrative. I was given 2 days. It took 4.

After particularly intensive due diligence, the sale of the division completed 4 months later in mid 2009. The PLC was smugly happy with the multiples achieved.

Peter botting

About Peter Botting

Strategy, storytelling and speaker coaching from a TEDMED speaker coach. Peter has been a storytelling coach for 24 years - working with politicians, political campaigns, business leaders and non-profits. Helping them to stop underselling, identify and articulate their story and then tell it effectively.

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