Browse Category: story telling

Ideas Worth Spreading TED

TED Ideas Worth Spreading – Is India Chaotic

Ideas Worth Spreading

TED talks are there for Ideas Worth Spreading.

All TED and TEDMED talks are worth watching because they have passed the strict internal TED and TEDMED filtering process which ensures they will always fulfill this criteria. That is the guarantee and the quality of TED and TEDMED and it has a significant cost for these organisations.
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Mixed Message

Mixed Messages Screw Up Your Story

Mixed Messages Ruin Good Stories.

I had a friend at university who would lose his tiny temper halfway through a film because the film has shown a different plane landing to the one that had taken off earlier in the film. We all thought he was just being ridiculous and annoying – as well as interrupting the film – and he usually got abuse and a beer bottle thrown at him. But for him the inconsistency of that tiny detail screwed up the whole story.

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TEDMED Changing How Doctors Approach Curing Patients

Curing Patients can be improved by changing how Doctors think

Changing how doctors approach their job of curing patients is never going to be an easy job. That is part of why this talk at TEDMED 2014 in Washington D.C. by Barbara Natterson-Horowitz is brave, to say the least. She has something important to say and it potentially tweaks the nose of an entire – and very articulate – profession: Doctors. And she is giving the talk for the benefit of people like you and me.

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TEDMED Talks that try and change behaviour

Storytelling is useful when you want to change behaviour

Economist Ramanan Laxminarayan wants to change behaviour amongst GPs and industry. Oh as well as potentially change the price of a widely used drug. (Or does he? Watch and see for yourself!) That’s a pretty big ask when a profession is being asked to change years of accepted practice and when an industry profits from they way they do things.

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Business stories are often about the people that run them

Rudi had the energy and build of a scrum half. He bounced into my office and thrust his hand out to shake mine. He had teeth and over the ear hair that advertisers dream of. But he wasn’t smiling that day. He was a customer and he wasn’t happy. By a strange quirk of fate I had ended up running a group of companies in Germany. One of them made wooden windows and doors. Rudi and his small team of 5 were resellers – they sold windows and doors in a 150 mile radius, bought them from our company and fitted them for a day rate and a small premium. The problem was – the margins were so small that you if you had to go back to fix something you would make a loss. If you had to go back twice it soon became expensive. And he was having massive problems with our products that were costing him money.

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Debate Prep for the Leaders Debate

Leaders Debate

At last the Great Debate or the Great Bore-a-thon is with us. Guy Bentley has a useful rundown in City AM on the format and the logistics for the night, who stands where, who speaks first etc.

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