Expert witnesses give the best TED style talks
Tomorrow is International Women’s Day.
I was born in Africa and I am the son of a strong and proud Irish woman. I wrote about what she would think of International Women’s Day here (hint: Mum would be grumpy it was still necessary).
So it is appropriate that this week’s TED talk blog features not just a strong and articulate woman but also an African woman. My mother would applaud. This lady also talks for a better Africa. My mother loved Africa – she would applaud more.
From my experience African woman are very similar to Irish women. They are unfathomably tough, ridiculously upbeat, incredibly and bitingly funny and, without exception, highly opinionated…. Oh and their children are usually scared or healthily wary of them!
Ngozi Okonjo-Iweala was Nigeria’s Finance Minister and then briefly Foreign Affairs Minister from 2003 to 2006, the first woman to hold either position. In 2011, she was again named Nigerian Minister of Finance and Coordinating Minister for the Economy. Between those terms, from 2007 to 2011 she was a managing director of the World Bank.
According to TED.com:
During her two stints as Finance Minister, she has worked to combat corruption, make Nigeria’s finances more transparent, and institute reforms to make the nation’s economy more hospitable to foreign investment. The government unlinked its budget from the price of oil, its main export, to lessen perennial cashflow crises, and got oil companies to publish how much they pay the government.
Since 2003 — when watchdog group Transparency International rated Nigeria “the most corrupt place on Earth” — the nation has made headway recovering stolen assets and jailing hundreds of people engaged in international Internet 419 scams.
What she says, despite her funny and cheeky plug of Nigeria, is relevant to all of that wonderful continent – a continent which has so much potential but which has been mismanaged so often!
Her talk is great for a number of reasons. She has several clear and important messages for citizens of Africa and for those who prefer giving aid to encouraging trade. She talks about women, the economy, job creation, the power of education, clever investing, wealth creation and public sector incompetency vs private sector efficiencies. She doesn’t use slides. She is self-deprecating and amusing – but confident at the same time: quite a trick to pull off.
She importantly also talks about how Africa is far more than the predictable AIDS/orphan/war torn cliches. She admits that things are not perfect and that Africa is a work in progress. I prefer a work in progress to nothing happening at all. And where is perfect anyway?
One of the things that you need to be when you give a TED-like talk is be some level of expert. You should be an expert witness – otherwise what gives you the right to say what you are saying? TED style talks are for experts – not copy and paste merchants.
This lady qualifies as an expert witness several times over. She is also from Africa and has “skin in the game”. Her provenance and her credibility and her right to speak on this topic are as good as anyone’s anywhere. Period.
Her talk is not just instructive – hopefully it will also change how people perceive and act towards Africa.
People like her should be heard far more widely and more loudly than celebrities relying on briefings prepared for them as they jump on their latest merchandise-boosting bandwagon.
I have worked with speakers on talks that have ended on TEDx, TEDMED and TED stages and am also a TEDMED SpeakerCoach. If you have an “idea worth spreading” give me a call and we can discuss how I can help you maximise the impact of your talk.