Attitude wins every time.

Marketing Graduate Tweet
Attitude and effort and sheer up-for-it-ness count. This morning I saw and retweeted a brilliant tweet that symbolises this perfectly.

Graduate jobs are scarce and there are more graduates than ever before. So thousands complain about not being able to find a job and some blame their unemployment on the shortage of jobs. This guy didn’t moan. He dressed up. Wrote a marketing message. Got up early. And stood where employers would flock past in droves.

The person who tweeted the picture said “Saw this guy at Waterloo getting approached by loads of businessmen. Hope he gets a great job.” I do too! He has attitude – the good type.

Rob Halfon MP was born with a moderate version of spastic diplegia, a form of cerebral palsy, and underwent several major operations as a child, causing osteoarthritis in his early thirties. He isn’t great at walking. Which is pretty rubbish if you are campaigning to become an MP in the UK where door knocking and shaking hands and meeting people is required and expected. So Rob drove every morning to a busy road in his constituency. He stood with his two crutches and held a sign that said Vote Conservative. Every day. In all weathers from 07:00 to 09:00 and again from 16:30 to 19:00.

The first few days he got abuse from cars driving by. Including a van with 3 guys in it who threw a water bomb at him and waved a giant inflatable “Up Yours” sign at him. ‎

After a couple of weeks some people started hooting at him and waving. He kept standing there every day. He was starting to feel a bit more positive. Then, during Week 5, the white water-bomb van with the three guys in it screeched to a halt in front of him and a big burly tattooed guy jumped out and ran over to him. Rob really didn’t know what to expect. The guy shook his hand and confessed to having been one of the guys who had hurled abuse, and a water bomb, at him in the first week that he stood by the side of the road. He said “I am sorry. If you want to be my MP that much and you are willing to stand there every day you must be alright. You have my vote mate – good on you!” Then he shook his hand, jumped back in his van and raced off to work. Rob won the election. He also intends to do exactly the same in the next election. And the one after that. He has the right attitude too.

My mother was incredibly supportive but she pushed me hard. At my studies and in my sport. I wasn’t a natural sportsman. I was a chubby kid at junior school and was bullied a lot. But I lived in a country where rugby was a religion and I lived for rugby at high school. But that wasn’t enough. All the other kids were faster and stronger than me. I had a brilliant coach called Bro Pritchard who pushed and encouraged us all. Like my mother he said “heart matters”. I started to run. I ran every day. I had to – just to be considered for the rugby team. I had to work at it to get fit and to stay fit. Even during the off-season I had to do serious laps and cross country runs while the skinny, fit cool kids were eating ice creams and burgers and mucking about. I did it because I wanted it. By the time I was 18, I was Captain of my Schools First XV and played for the provincial U20’s rugby and had played 3rds for a men’s club at the age of 17. I was part of the rugby world and played and practised with provincial and national players including my Club Captain John Morgan who played for Wales B at the same time as J.P.R. Williams. All that lonely running was worth it.

My father was Managing Partner of Ernest and Young in Zimbabwe. He said that he hired people based on how much they wanted that job with his company. Not any job or any company – his company.

Morals of this blogpost.

  1. If you want to hunt ducks – go where the ducks are.
  2. Be different – do what other people don’t do and can’t be bothered to do.
  3. Show you give a damn and you have a positive, can-do attitude and you will stand out!

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