Are you in a Sales or Pitch Team? Looking for more Profit? Then you know you are only as secure as your last sale. Consistently more sales are the only answer.

Management consultants love talking about cutting costs. And they have a point and cutting costs is important. I have run businesses and know first hand how you can help turn a business around by cutting costs. But more sales is the key to success.

The Top-Line is where the action is, where businesses win or lose, where they flourish or where they die. And it is where bonuses come from.

Bad Top-Line = Bad Bottom Line.

Whether it’s the big pitch to win that balance-sheet-altering client or a “back to basics” session to revitalise the sales team, successful companies do not wait for things to go wrong. They invest early and regularly in bespoke, industry-focused training.

More sales, margin, more customers, more depth – simple


During the phenomenal growth of SAP in the early 90’s (before it was on the DAX) I was part of a tiny team of around 10 people brought in to train those responsible for Technical Roll-Outs and Sales Pitches world wide. All courses were bespoke with company specific material and focus. This ranged from 2.5 day group sessions for up to 12 participants to 1-2-1 senior level training. This developed and I later acted as a personal adviser and pitch coach to some of the second level Board Directors.

Siemens Nixdorf

My job was pitch training the senior sales team on a 1-2-1 basis over a 6 month period. The work was bespoke with company material, real business situations and role-plays designed to produce bullet-proof presentations.

“Thanks a million Peter – or should I say $400 million?”

Rainer Hettinger from Siemens Nixdorf – after he won a large US contract

Investment Banks, PR and Strategy Houses

The top line is all-important. I train pitch teams throughout Europe. Evenings and weekends are normal – the day after the pitch is WAY too late. All my work is bespoke with company specific material and focus.

“Cost is not my favourite word, but you are my favourite trainer!”

MD of a leading London investment bank after winning the £200 million pitch we prepared with his team.

Distancing this support from the company improves the rigour and candour of training, feedback and results.

“I have had the pleasure of knowing Peter for a few years now, initially as a friend, then as an exceptional boss and again now as a friend, mentor and role model. I love Peter’s infectious enthusiasm for any project or problem, he’s always ready to put all his energy and stamina into getting something sorted and the job done. In a professional capacity he brings a hell of a lot to any table, he’s top of his field and really does get results. As of yet, he’s one of the most influential, professional and awe-inspiring guy I have had the pleasure to come across. If I hadn’t met Peter, followed his advice (of sorts) and listened to his self taught wisdom, I wouldn’t be where I am today. – Thanks boss!”

Liam Atkins

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